Page 50 - January 2022 Issue
P. 50

 Tips on How to Use Thought Leadership on Social Media
We will start with a few tips about thought leadership you can follow to succeed on social media. These tips can help you improve your persona on social media and derive the best results possible online.
Pick the Right Social Networks
The first step for social media domination is to pick the right social networks. Ensure you have a decent understanding of the social media networks your niche market uses. Rather than jumping in on every social media platform, you should make sure that you identify your niche, the target market you are appealing to, and the kind of content they want to see.
This is extremely necessary because the ultimate purpose behind thought leadership on social media is to get noticed by your target market, which happens when you are active and know what your target market wants. There is no sense in trying to fit into social media platforms that aren't the best fit for your target market.
With around one billion active users and several new features for marketing and branding, Facebook seems ideal. It is logical for anyone just starting on social media and wants decent branding and results.
Not every user on social media is a possible customer you can lure or someone you can get to join your team. Still, regardless, Facebook promotes organic relationships with customers who may be potential team members. Interaction is essential when you want to establish and grow relationships with your customer base.
There are several other options beyond Facebook, which is why you should check with your team and see what other platforms they use or suggest. You could go for Instagram if you target a younger audience.
You can even try Snapchat if you have a niche product that stands out in that market. What is important is that you choose the social media platforms you decide to use deliberately.
Recommend Solutions
One of the best ways to build thought leadership online is to converse with users and solve their problems. While customers face issues that your products can solve, other problems require guidance and expert leadership.
You should provide recommendations to users on your social media account to assist them and solve their problems. Doing this gives the impression that you are ready to help your users whenever and wherever they require your guidance. You want your audience to feel comfortable in your presence, and the best way to do so is by giving them recommendations and solutions, even if they aren't your own. You can build a positive rapport and develop a positive impression if you provide solutions to customers, even if you don't have anything directly at stake.
Draw Inspiration from Others Around You
You will find several small businesses and entrepreneurs around you that can act as a source of inspiration for your business. These businesses and leaders have probably been on social media for a while, and you can use the template they have followed to build a successful brand of your own online as well.

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